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Workpro Casework: Marketing Strategy and Consultancy

Virtual Marketing Manager and as Strategy Consultant for over two years

We were approached in 2021 to work alongside Workpro Casework’s Marketing Manager Lynne Campbell to look at the company from an outside perspective, to alleviate workload and help improve both marketing strategy and delivery.

Our MD, Samantha Tonge, worked closely with Lynne as a Virtual Marketing Manager for 18 months. Once Workpro had a solid marketing strategy and plan and had a marketing assistant to help with marketing delivery, Samantha moved to working as a Marketing Strategy Consultant to help take their strategy to the next level.

Results

Improved marketing strategy and structure – less firefighting
Improved content delivery e.g. blogs, videos and social media content
Moved from spreadsheets to a full marketing automation system with built-in CRM
Professionalised marketing – elevated the professionalism of Workpro’s marketing communications to match larger competitors.
Improved the team’s confidence to plan and execute marketing communications.

What our client said…

“Samantha came in at a time when Lynne our Marketing Manager had more on her plate than was fair. She brought in structure at a chaotic time as we were moving into new markets and immediately identified quick wins before introducing more marketing strategy.”

CEO, Workpro Casework

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