Torquemeters: Lead Generation Campaign

Generating both awareness and leads around a high performance engineering show

Virtual tradeshow support and digital lead generation.

Like many events during 2020-2021 the ASME Turbo Expo, the leading global forum for turbomachinery and propulsion, moved to a virtual event format. And like many they were a much smaller affair. Due to this Torquemeters, a long-standing client and key sponsor of the event, came to us with a challenge of how to make the most of the investment in what was now a smaller virtual event. Our response was a digital awareness and lead generation campaign using LinkedIn to leverage the increased interest in subject matter across the sector during the event.

The campaign utilised both brand awareness and lead generation advert formats, gated white paper, sign-up forms, retargeting adverts and emails.

Torquemeters – like many B2B companies – had always been reserved about social media so this campaign was a chance to prove how important social media can be as part of their marketing mix.