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The difference between marketing an engineering brand and a consumer brand
What's the difference between marketing an engineering brand and a consumer brand? The principles are the same. Strateg...
Podcast episode: the skills gap with Mhairi Brown
In this first podcast episode exploring the skills gap in the sector, Samantha spoke with Mhairi Brown from Skyland Avia...
B2Be Different Podcast: Employer Branding
In this episode, Samantha and Steve tackle employer branding in engineering and B2B manufacturing, where the skills shortage makes retention and attraction critical.
Making your engineering business or B2B manufacturer the go-to expert
You wouldn't be doing what you do if you weren't an expert in your field, but do your potential customers know this? How...
B2Be Different Podcast: The Customer Journey
In our latest podcast, our founders, Steve and Samantha, spoke about the Customer Journey and how it relates to the sales funnel.
Maximising marketing to attract and retain talent: Employer Branding
Maximising marketing to attract and retain talent: Employer Branding Employer branding is the term we use to describe m...
Why us humans AI’nt finished yet
Let’s unpack some of the perks and pitfalls of using AI in marketing and industrial space
Our second Podcast: Making the complex simple
How to create a simple yet effective sales and marketing strategy within the Engineering and B2B Manufacturing sector.
Should You Use AI in Your Marketing? Part One: Copywriting
AI is the buzzword of the moment. It’s hard to miss the headlines about how AI is supposedly transforming industries, promising efficiency gains, and even threatening to replace jobs.
Our first Podcast: top challenges for Engineering and B2B Manufacturing clients
Our first podcast: top challenges for Engineering and B2B Manufacturing clients